Brian C. Annen
Enterprise Account Executive - Mountain West
Enterprise SaaS seller and builder focused on helping complex businesses turn customer data, AI, and commercial strategy into measurable growth.
How I would win the Mountain West
Turn a wide territory into a focused sequence of high-conviction conversations.
This workspace is built around a simple commercial thesis: find the accounts where fragmented customer data creates expensive decisions, earn access with a relevant point of view, and make the path from first meeting to measurable proof impossible to misunderstand.
Prioritize where the problem is expensive
Focus on enterprise accounts with the scale, data complexity, and operating pressure to make a modern customer-data layer matter.
Create access with a point of view
Use account research, local presence, and relevant outbound to earn executive conversations—not just activity metrics.
Prove value, then expand the footprint
Translate discovery into measurable pilot criteria, multi-thread the buying group, and turn an initial win into durable account growth.
Selected proof points
10+
years in enterprise SaaS and strategic sales
128%
average quota attainment across 11 Amazon Ads quarters
$40M+
advertising investment managed at Amazon Ads
MEDDPICC
trained seller with executive discovery experience
Experience snapshot
Mooka
Founder & Head of Sales
Built and sold an e-commerce automation SaaS business, pairing first-party data, analytics, and AI with measurable operating leverage.
2023 — 2026
Amazon Ads
Account Executive II · Large Customer Sales
Managed $40M+ in advertising investment, carried a $5M+ net-new target, and expanded one account from $100K to $1.4M annually.
2021 — 2023
Dopamine Labs
Enterprise AE → Director of Enterprise Sales
Exceeded quota at 170%, built enterprise pipeline, and led the team to 145% of goal after establishing a repeatable sales motion.
2019 — 2021
The Proformance Group
Founder & CEO
Built a distributed sales organization and won enterprise relationships with Walmart, Dollar General, CVS, Canadian Tire, and Intersport.
2012 — 2019
Education & certifications
B.S. Business Administration · Consulting & Entrepreneurship · UNC Chapel Hill
Certified Product Manager® · MEDDPICC® Trained Seller